ZTE Debuts its Latest Flagship Axon 9 Pro at IFA 2018


The ZTE Axon 9 Pro Impresses with Axon Vision™, a  Graphics Optimization Technology, Creating an  Amazing Visual Experience.

Berlin, August 30, 2018ZTE, one of the world's leading developers and manufacturers of smartphones, today presents its latest flagship, the ZTE Axon 9 Pro, at the IFA 2018 trade show in Berlin, Germany (Hall 25, Booth 105). The ZTE Axon 9 Pro is aimed at smartphone users who demand exceptional quality and design, added value and are passionate about new technologies. With the new Axon Vision™ technology, the Axon 9 Pro offers an extraordinary entertainment experience.

The new ZTE model features a stunning 6.21" Full HD+ AMOLED display, a 12 and 20 megapixel intelligent AI camera, Dolby Atmos® sound and a powerful Qualcomm® Snapdragon™ 845 Mobile Platform. It will be available from the end of September at a recommended retail price of 649,- EUR (incl. VAT).

“See the Difference” with Axon Vision™

The ZTE Axon 9 Pro is the first smartphone with Axon Vision™, a unique graphics optimization technology that ensures unparalleled visual effects. The advanced video processing technology and the independent display processing chip bring image quality and video fluency to a new level. The ZTE Axon 9 Pro supports HDR10 video playback. It also supports an RGB sensor which manages ambient light sensing that dynamically adjusts the screen´s color temperature for ideal viewing under changing lighting conditions.

The all new Axon Vision™ technology mainly consists of three key elements:

Accurate Display with Quality Enhancement

A measurement of ∆E(<2) * for the optimization technology of Axon Vision™ delivers the richest, accurate color reproduction, exceeding color levels that the human eye is able to detect. These detailed color enhancements not only present more accurate colors, but also automatically adjust for optimal display of screen colors.

Motion Video Optimization

The independent display processing chip with MEMC (motion estimation, motion compensation) technology delivers a velvet-smooth, yet sharper video experience, capable of processing up to 500 megapixels every second. Video content frame rates from 24 or 30 frames are boosted to 60 frames per second to reduce blur and create a great viewing experience.

HDR10 Video Playback

Supporting HDR10 video playback which presents more details and accurate chromaticity at increased dynamic range. This brings technology that is typically found in high-end TVs to the Axon smartphone screen.

A Real Highlight from Inside and Outside

ZTE’s newest flagship, the Axon 9 Pro, delivers a great first impression from inside to outside. The almost borderless AMOLED display (hardened 2.5D glass) with only a small notch at the top is brilliant 6.21" and has a resolution of 2248 x 1080 pixels (Full HD+). It has an aspect ratio of 18.7:9, making it ideal for watching videos, movies and playing games. The back, which includes a fast-response fingerprint sensor, is made of tempered glass (3D) and thus not only looks stylish, but is also optimally protected against unintentional jostling and falling. It is waterproof and dust resistant thanks to its IP68 certification. The front and back are embedded in a housing made of noble metal, which is extremely stable due to a special manufacturing process.

AI Camera

The ZTE Axon 9 Pro uses an Artificial Intelligence (AI) snapshot technology that consists of various intelligent motion and facial recognition functions as well as smart portrait compositions. For example, it can capture motion sequences in single shots, in slow motion and it can follow moving objects and remain in focus. The main, rear camera is a high-definition dual camera with 12 and 20 megapixel lenses. The 12 megapixel lens has a pixel size of 1.4 micrometers and an aperture of F/1.75. Optical Image Stabilization (OIS) compensates for any camera shaking and contributes to the already excellent image quality, as does the next-generation of auto focus, which is equipped with a dual photo diode (2PD). The 20 megapixel lens has a 130 degree wide-angle view, which enables impressive panoramic shots. The front camera with fixed focus offers 20 megapixels for razor-sharp selfies and fast unlocking of the smartphone via facial recognition.

Artificial Intelligence also in the System and Runtime Optimization

The system of the new ZTE Axon 9 Pro also makes use of Artificial Intelligence. It identifies processes and apps that are running in the background and slowing down the performance of the smartphone. The Axon 9 Pro predicts user beha-vior and automatically terminates unused applications and removes their files or fragments from the system. This means that the user always experiences the best performance from the ZTE Axon 9 Pro, which is continuously optimized to the user’s habits. This intelligent approach enables optimized battery life. At 4,000 mAh, the new ZTE model has a powerful battery that can be charged with power for an entire day in just one hour thanks to the Quick Charge™ 4+ function. The ZTE Axon 9 Pro also supports wireless charging with the Qi stan-dard.

Stereo Speakers & Dolby Atmos®

The ZTE Axon 9 Pro features powerful stereo speakers supported by a dual-smart power amplifier that guarantees crystal-clear Hi-Fi enjoyment even at higher volumes. The new ZTE flagship does also come with support for Dolby Atmos®. The ZTE Axon 9 Pro records

in stereo for true surround sound recording. A special feature of the new ZTE top model is the integrated real-time language translation into 29 languages.

Price and Availability

The flagship ZTE Axon 9 Pro is equipped with Android™ 8.1 Oreo and is avai-lable in Germany from the end of September at a recommended retail price of 649,- EUR (incl. VAT) at leading online platforms and in stationary specialist shops.

Technical Data ZTE Axon 9 Pro

Processor Qualcomm® Snapdragon™ 845 Mobile Platform
Display 6.21" Full HD+ (2248 x 1080 pixel resolution), 18.7:9 AMOLED, 2.5D
Back 3D tempered glass
Dimensions 156.5 x 74.5 x 7.9 mm
Battery 4,000 mAh (typical), wireless charging, Quick Charge™ 4+
Main camera Dual camera with 12 megapixels (1.4 micrometer, aperture of F/1.75, Optical Image Stabilization (OIS)) and 20 megapixels (130 degrees wide angle). Autofocus with dual photo diode (2 PD), flash
Front camera 20 megapixels, face detection
Audio Dolby Atmos®, stereo speakers, best Hi-Fi/audio quality, surround sound recording with three microphones
Memory 6 GB
Internal Memory 128 GB
Operating system Android™ 8.1 Oreo
Sensors RGB sensor, rear fingerprint sensor
Connectivity Wi-Fi 802.11 a/b/g/n/ac at 2.4/5 GHz 2x2 MIMO, NFC, USB Type-C, Bluetooth 5.0
Special features IP68 certified (water and dust protected)